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Doctors Administrative Solutions and Aprima Software selected as EHR Vendor of Choice for 200+ PrimeCare Physicians

TAMPA, Fla. – (Jan. 26, 2011) – Doctors Administrative Solutions (DAS) announced today that it has been selected by PrimeCare LLC as the EHR vendor of choice for its more than 200 physicians. Initially, DAS will provide its personalized implementation of the industry-leading Aprima™ Medical Software electronic health record (EHR) and practice management (PM) solution to the 12 PrimeCare-owned physician practices.

“After evaluating a number of firms, it was clear to our physicians and practice managers that DAS would provide the ease-of-use, logical workflow and unlimited in-person training and support necessary to make this implementation a success,” said PrimeCare CEO Martin Revello. PrimeCare is an IPA with more than 200 affiliated primary care physicians in 19 Florida counties.

Revello continued, “The fact that DAS is local was particularly important. Our team wanted to work with a company that they trusted and that would be with them every step of the way. DAS is a great cultural fit with PrimeCare and we’re confident they will do everything possible to ensure a smooth transition.”

DAS works exclusively with Aprima Medical Software to implement its EHR/PM software, which holds ONC-ATCB 2011/2012 certification as a Complete EHR*, in physician practices in West Central Florida. The company takes a partnership approach to each client, including assigning a dedicated implementation team to work with the practice to ensure that the system is personalized to each user’s workflow. This includes gaining an understanding of and customizing for each physician’s charting preferences and typical practice patterns.

DAS manages any necessary conversions and helps set up the new system so that claims can be electronically and compliantly transmitted to payers. Also provided are comprehensive on-site training before, during and after implementation, as well as ongoing support and unlimited upgrades.

“We understand that transitioning to an EHR can be an overwhelming experience with many potential pitfalls for any size physician practice,” said DAS CEO David Schlaifer. “That is why we believe in long- term, highly personalized relationships with each of our clients. We say we’re into hand-holding and hugs, and we mean that because our clients rely on us to the extent that we become part of their practice family. We are available when they need us, for as long as they need us, to ensure they are comfortable and proficient with the software.”

Additionally, DAS proactively evaluates how effectively the practice is utilizing the EHR system, in particular with regard to HEDIS® and other quality measures and to comply with incentives and mandates such as PQRI, ePrescribing and stimulus payments. Finally, DAS offers comparative benchmarking to ensure the practice is meeting industry best standards.

About PrimeCare LLC

PrimeCare is an innovative IPA dedicated to setting the standard for outstanding quality health care by offering a broad range of financial, technical and management services. Our company works collaboratively with health plans to obtain and maintain favorable risk contracts, in an effort to allow its providers to practice more cost-effective and quality-driven medicine. PrimeCare, LLC was founded by physicians for physicians, for the purpose of entering into global risk contracts with Medicare Advantage (MA) health plans. PrimeCare has grown exponentially to now employ more than 30 people overseeing 200 PCP clinics in 19 counties comprised of more than 25,000 MA lives participating on six MA risk contracts. For more information, visit

About Doctors Administrative Solutions

Founded in 2003, Doctors Administrative Solutions (DAS) is dedicated to helping physicians throughout West Central Florida run more profitable private practices through the implementation of electronic health record (EHR) and practice management (PM) solutions. From local implementation to ongoing, in-person, onsite training and local support, DAS is there every step of the way to ensure that physicians and practice staff are comfortable and confident working in the paperless environment. For more information, visit

About Aprima Medical Software, Inc.

Aprima Medical Software, founded as iMedica in 1998, develops innovative electronic health record and practice management solutions for medical practices. The Aprima EHR+PM is an integrated electronic health record and practice management system built on a single database, which can be implemented either separately or together. Aprima uses a fast, flexible design that adapts automatically to a physician’s workflow and sets the benchmark for ease of use, speed, and flexibility. For more information, contact Aprima at 866-960-6890, option 7, or at