Randy Schiff

Randy Schiff

Vice President of Marketing

Mr. Schiff brings more than 20 years of B2B marketing and business development experience in the technology and healthcare industries to his role as VP of Marketing for Aprima.

Prior to joining Aprima in April 2009, he served as Executive Director of Marketing for Fortune 18 ranked healthcare leader McKesson. He led a team responsible for marketing programs, inside sales and technology infrastructure management in its physician revenue cycle outsourcing business unit. He points to the successful transition of the Per-Se Technologies brand to McKesson after its acquisition as a key accomplishment.

His marketing leadership career has spanned software companies in areas including data security, business intelligence and network management. He also has consumer electronics marketing and business development experience with Motorola where he was Motorola’s point person in helping it partner with Disney and launch the co-branded Disney Electronics line at big box retailers.

Mr. Schiff received a Bachelor of Arts in Psychology from Miami University in Oxford, Ohio. He holds an MBA from the Fuqua School of Business at Duke University.